While Roots & Legacies co-founder, J.J. Jones, will always consider northwest Kansas home, J.J. lives in -and loves, Kansas City.

J.J. has loved agriculture and food for, well … as long as he can remember. Whether it was riding countless miles on horseback with his father and brother, gardening with his grandparents, showing cattle and sheep or learning about wine varietals before he could enjoy them, J.J. recognized that agriculture and food are a common thread that connect us all.

We celebrate with food. We care for the less fortunate with food. Food is possible because of strong agriculture.

J.J. is a constant learner and found joy in high school agriculture education and later Kansas State University’s College of Agriculture. He has continued to enhance his agricultural and leadership skills from the strong foundation that was built growing up in a diversified agribusiness family and being an active member of both 4-H and FFA. Earning degrees in Animal Science and Industry as well as International Agriculture, then going on to work with a number of agribusinesses has taken him to every corner of Kansas, across the U.S. and around the world (J.J. has worked in over 25 international markets and is still counting) allows J.J. to put his skills and talents to work in empowering others to excellence.

J.J. is a strong leader in association management, communicating with various agriculture and food industry stakeholders and putting his passion for international agriculture to use in developing global markets for Roots & Legacies’ clients.

J.J. excels in turning data and information into knowledge and strategy as he works with clients to enhance their communications, marketing – both domestic and international, and association and project management.

J.J. and his partner, Kevin, enjoy all things food and wine! You can find them sharing meals with family and friends, singing in their church choir and volunteering with a number of organizations including the American Royal, Sheffield Place, Micah Ministry and the Cultivating Change Foundation.

Planted firmly in the middle of Kansas, Roots & Legacies co-founder, Sarah Goss, is a mother of four living a modern-day prairie adventure.

Growing up in the hills and deep top soils of the northeast corner of Kansas, she could barely see the prairie over the acres and acres of corn and soybeans.  Her family encouraged her to go west to college to K-State, get a good education, spread her wings and establish roots.  While there, she discovered the beauty that is a Kansas wheat harvest, found a way to understand the world through the lens of an agricultural economist, made amazing friends, and met a southwest Kansas farm boy, Brent, whom she’d later marry and whose view of the prairie was wide and unobstructed.

Sarah & Brent put down roots.  Started a family.  And five years ago, made good on a promise to themselves and to their kids –   they bought a farm.

Sarah began her career in economic development, and then turned to banking.  But, her babies stole her heart and her attention.  She stayed home full time until 2014, when she started working part-time at Citizens State Bank & Trust Company.  Outside of work, Sarah can be found fixing up the farm, spending more time on cattle hair than her own, coaching, and leading their 4-H club.

Sarah credits her time with the founding of Roots & Legacies as pivotal – an experience that helped her clearly define her own life goals, to understand the balance of work, family and community, and gave her an opportunity to meet and connect with a most inspiring group of agriculture industry leaders.

Sarah and Brent have four children: Noah, 12, Tucker, 10, Nell, 8 and Britta, 5.  They love the farm, 4-H, showing livestock, playing sports, fishing, and asking their momma to make more cookies.  Sarah’s part-time work at the bank and with Roots & Legacies gives her balance and perspective, allows her to contribute to her community and to the agriculture industry, and has helped her family to see that they really can find their own socks and make breakfast.


Lindsey Huseman —  As an independent writer and curriculum developer, Lindsey has performed contract curriculum work for the Nebraska Department of Education, SkillsUSA, the Kansas Curriculum Library, and Vivayic (including projects for Monsanto). She holds a Bachelor of Science degree in Agricultural Education and a Master of Science degree in Curriculum and Instruction, both from Kansas State University, and served as the agricultural instructor and FFA adviser at Wilson (KS) High School from 2006-2013. Lindsey currently serves as the Ellsworth County Farm Bureau Association President and is a member of the Kansas Livestock Association, National Cattlemen’s Beef Association and the Ellsworth County Fair Association. Lindsey and her husband, Mark, manage Huseman Ranch, which includes commercial cow/calf pairs and alfalfa hay production, while chasing two busy toddlers, Hagen (4) and Heidi (2). They live on the family ranch near Ellsworth, Kansas.

Shannon Krueger — Shannon’s creative toolbox is well-stocked with proficiencies in design, photography, social media and website management, project management, copywriting, editing and event planning. She spent eight years gaining experience in the non-profit, higher education and corporate sectors, always working as a freelancer on the side and making the leap in 2011 to full-time business owner. She studied at Kansas State University, earning a B.S. in Agricultural Communications and Journalism in 2003 and M.S. in Mass Communications in 2006. She also completed graduate coursework in Agricultural Leadership and Rural Development in 2003 at the University of Nebraska-Lincoln. Shannon is passionate about creating stellar work that brings value to her clients. She has served clients of all shapes and sizes from Alaska to Florida on a variety of digital and print projects. She and her husband, Cody, farm with family near Abilene, Kansas, and have a toddler, Samuel.