The Solution

Drawing on its longstanding partnership with Merck and deep expertise in event strategy, Roots & Legacies successfully led the transition of the Advancing Animal Welfare Together Symposium to an all-virtual format. We ensured that the digital event retained the same level of engagement, interaction, and value as the in-person experience. Over time, our role evolved beyond logistics to shaping the event’s strategic content. Roots & Legacies facilitated discussions around key themes, integrated live and interactive sessions, and gathered valuable feedback from supply chain collaborators—allowing Merck to refine its messaging and approach based on real audience insights.

To further elevate the symposium’s impact, Roots & Legacies facilitated a dialogue with Merck’s Advisory Council, a group of industry leaders in animal welfare and sustainability. We helped align their recommendations with the symposium’s themes, ensuring that the event reflected real-world challenges and solutions. Additionally, Roots & Legacies worked to enhance attendee engagement by prioritizing high-impact experiences. We facilitated opportunities for graduate students to present their research alongside seasoned professionals, curated meaningful networking sessions, and procured high-quality event materials to enhance hospitality and brand presence.

Services

Creating Meaningful Experiences

Communicating with Purpose

Guiding Organizations to Excellence

Pursuing Business Excellence

The Result

Through its partnership with Roots & Legacies, Merck successfully transformed its Advancing Animal Welfare Together Symposium into a world-class virtual event, preserving its value and reinforcing its commitment to animal welfare. The transition was seamless, allowing participants to engage meaningfully despite the shift from an in-person format. By incorporating strategic planning into event development, Merck deepened its engagement with supply chain collaborators, ensuring that valuable industry insights translated into actionable outcomes.

The integration of the Advisory Council’s expertise enhanced the symposium’s relevance and long-term impact, fostering deeper discussions and strengthening Merck’s internal strategic direction. Additionally, by investing in next-generation talent and prioritizing exceptional attendee experiences, Merck reinforced its leadership in animal health and welfare. Roots & Legacies’ attention to detail and commitment to optimizing event impact positioned Merck as an industry leader while demonstrating how thoughtful event strategy can drive real business outcomes—whether in-person or virtual.